Brief — FTD Cycle
Email / SMS · the 14-day cycle for a registered player who hasn't deposited
Internal · LuckyBit
14 July 2026
14 July 2026
8 touches over 15 days — aggressive first 3 days (every day), then gradually less frequent. Every message states the real offer plainly: no fake countdowns, published terms. The player exits this cycle the moment they deposit.
★
The thinking
The concept“The Honest Chase” — as persistent as the aggressive camp (the field sends 10–14 msgs/2wks), but every touch tells the truth.
Why it works (player psychology)Days 1–3 carry most conversions — interest decays fastest in the first 72h, so we front-load. Day-3 taster = endowment effect (spins already IN the account feel owned). Day-10 boost = novelty + a REAL 72h deadline: urgency from truth, not theatre.
How we measure itReg→FTD by day (target: >50% of all conversions land D1–3) · Day-10 boost take-rate · unsub <0.5% per message · deposit exits fire same-day.
GuardrailsTaster: once per player/device/IP. Boost: non-depositors only, never re-armed. Deposit at ANY day exits the cycle immediately — nothing burns trust like being chased after you already paid.
1
The cycle at a glance
| Day | Offer | Channel | Hook | Wagering | Focused |
|---|---|---|---|---|---|
| 1 | Welcome: 100% up to $10,000 + 50 FS | Email + SMS | "Your bonus is ready — no code, auto on deposit" | 35× bonus | Standard offer, stated plainly |
| 2 | same | SMS | "Still there — 100% + 50 FS waiting" | — | Quick nudge while interest is hot |
| 3 | 20 FS dropped in account — no deposit | "Free spins are already in your account" | 35× FS winnings · cashout cap $100 | Free taste — log in and try us | |
| 5 | same welcome | "Everything you get, nothing hidden" | — | Trust push — full terms + published VIP rates | |
| 7 | Cashback + Rakeback preview | "You start earning from day one — win or lose" | wager-free | Earning angle (VIP taste) | |
| 10 | Welcome + 200 FS on top | Email + SMS | "We topped up your welcome: +200 free spins" | FS 35× · same welcome terms | The big push — boosted offer, real 72h deadline |
| 13 | same boosted | SMS | "Last call — your boosted offer ends [date]" | — | Final reminder, real deadline |
| 15 | offer stays (standard) | "We'll ease off — your welcome offer stays" | — | Honest close → pause, exit to lifecycle |
Exit rule: a deposit at ANY day removes the player from this cycle → active-player flow. Unsubscribe honored per channel.
2
Every message, written out
Day 1 · Email + SMS 15 min later
Subject: Welcome to LuckyBit, [name] — your bonus is ready
Hi [name],
You're in. Your welcome offer: make your first deposit and get 100% up to $10,000, plus 50 free spins. No code, no hoops — it's applied automatically.
Deposit in crypto, play, and withdraw your winnings in minutes.
[ Deposit & claim → ]
SMS: LuckyBit: your welcome bonus (100% up to $10,000 + 50 free spins) is ready → [link]. Reply STOP to opt out.
Hero visual = the Cheshire cat holding the gift; one big number ($10,000), nothing else competing for attention.
Day 2 · SMS
SMS: Still there — your 100% + 50 free spins are waiting at LuckyBit → [link]. STOP to opt out.
Day 3 · Email
Subject: 20 free spins are already in your account
Hi [name],
No deposit needed — we've dropped 20 free spins straight into your account. They're sitting there right now, on [featured slot].
Spin them, keep what you win. And when you're ready, your full welcome offer still stands.
[ Play your free spins → ]
Show the spins "inside" an open account/wallet — the feeling that it's already theirs.
Day 5 · Email
Subject: Everything you get — nothing hidden
Hi [name],
Before you put in a single cent, here's the full picture: 100% up to $10,000 + 50 FS · wagering 35× · max bet $10 · 21 days · every VIP rate published on the site.
Most casinos hide this until after you join. We'd rather show you everything first.
[ See all the details → ]
Layout like an open ledger / glass box — "nothing behind the curtain".
Day 7 · Email
Subject: You start earning from day one — win or lose
Hi [name],
The moment you play, you earn automatically: weekly cashback (3% and up, in cash) and daily rakeback on every bet — win or lose. No wagering on either. Once you reach a VIP tier, it's yours — no decay, ever.
[ Start earning → ]
Two small counters ticking up (cashback / rakeback) — earning as a constant background process.
Day 10 · Email + SMS THE BIG PUSH
Subject: We topped up your welcome — +200 free spins
Hi [name],
We added 200 extra free spins on top of your welcome offer: deposit once and get 100% up to $10,000 + 50 FS + 200 FS on [featured slot].
This boost is real and it ends [exact date, 72h] — after that the standard offer remains.
[ Claim the boosted offer → ]
SMS: LuckyBit boost: +200 FS on top of your welcome — ends [date] → [link]. STOP to opt out.
Visual "stack": standard offer + the 200 FS layer dropping on top. Deadline shown as a real date, never "hurry".
Day 13 · SMS
SMS: Last call — your +200 FS boost ends [date]. 100% up to $10,000 + 250 FS total → [link]. STOP to opt out.
Day 15 · Email
Subject: We'll ease off — your offer stays
Hi [name],
This is the last of our welcome emails — we don't want to crowd your inbox. Your standard offer doesn't expire: 100% up to $10,000 + 50 free spins, whenever you're ready.
If anything's holding you back, just reply — a real person answers.
[ Claim whenever you're ready → ]
Calm, low-saturation visual — the cat waving, door left open.
3
T&C — the terms behind the cycle
Welcome — Wager Typebonus
Welcome — Wager X35×
Welcome — Max Bet$10
Welcome — %100%
Welcome — Max Bonus$10,000
Welcome — Window21 days
Welcome — Max Cashout10× bonus
Welcome — Excluded GamesJackpot slots (published list)
Welcome — ContributionSlots 100 · Live 50 · Table 25 · Sports 25%
Welcome — Min Deposit$20
Day-3 taster — FS20 FS · no deposit
Day-3 taster — Wagering35× on winnings
Day-3 taster — Max Cashout$100
Day-3 taster — Expiry48h
Day-10 boost — FS+200 FS on [featured slot]
Day-10 boost — Wagering35× on FS winnings
Day-10 boost — Window72h, real end date shown
Day-10 boost — Max Cashout10× deposit
FS winnings (welcome)5× wagering · paid in cash
SMS complianceopt-in at signup · STOP in every SMS
CRM: exit trigger fires on deposit any day → player moves to the active flow. The Day-10/13 boost needs its own bonus template in Back Office (welcome + FS top-up).