Brief — Tournaments
Promo page focus · the "Double the Game" launch campaign + the standing Weekend Race
Internal · LuckyBit
14 July 2026
14 July 2026
Tournaments get prime placement on the promo page. Launch story: 5 weeks of "Double the Game" — the pool doubles every week ($1k → $16k). After the campaign, the standing Weekend Race takes over as the weekly ritual. Free entry always: no deposit, no opt-in — everyone plays.
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The thinking
The concept“The Doubling Pot” — anticipation compounds — every week the pot doubles, so ‘come back next week’ is built into the prize math.
Why it works (player psychology)Escalating pool = growing anticipation (the finale sells itself). Public leaderboard = status competition. Free entry = zero-risk participation that converts spectators into bettors.
How we measure itUnique participants per week (must GROW weekly) · % of participants who deposit that week · finale-week actives vs week 1 · post-campaign retention into the standing Race.
1
"Double the Game" — 5-week launch campaign
| Week | Prize Pool | Runs |
|---|---|---|
| Week 1 | $1,000 | Mon 00:00 – Sun 23:59 UTC |
| Week 2 | $2,000 | Mon – Sun |
| Week 3 | $4,000 | Mon – Sun |
| Week 4 | $8,000 | Mon – Sun |
| Week 5 | $16,000 | Mon – Sun · the finale |
The story & copy
The pot doubles every week. Week 5: $16,000.
Every week the tournament pool doubles — $1,000 to start, $16,000 in the finale. Just play slots: every bet climbs the leaderboard. No entry fee, no deposit needed, prizes paid in cash. Total up for grabs across the campaign: $31,000.
Escalation IS the visual: 5 growing pots/bars, current week glowing, next week teased ("next Monday it doubles"). Countdown to the doubling uses the real date.
Weekly emails (1 per week, Monday)
Subject W1: The Race is on — $1,000 this week · Subject W5: The finale — $16,000 on the table
One short email each Monday: this week's pool, your current rank (if played last week), real end date. No mid-week spam — the leaderboard on site does the pulling.
2
Weekend Race — the standing weekly tournament (after the campaign)
Copy
The Weekend Race — $5,000, no entry fee.
Friday to Sunday, every week. Just play slots — every bet counts on the leaderboard. Top 50 win, prizes in cash, no wagering.
Live leaderboard is the hero — names moving in real time; "you are #N" pinned for logged-in players.
3
Shared T&C (campaign + race)
Entryautomatic — no opt-in, no deposit
Rankingby total amount wagered on slots
Winnerstop 50 each week
Prizescash + FS · 0× wagering
Prize split1st 20% · 2nd 12% · 3rd 8% · 4–10th 4% each · 11–50th 0.8% each
PayoutMonday after each week, automatic
Campaign periodMon 00:00 – Sun 23:59 UTC weekly
Race periodFri 00:00 – Sun 23:59 UTC weekly
Excludedonly slots count (Live/Table/Sports don't rank)
Fair-playbonus-money wagers don't count toward the leaderboard
CRM: leaderboard = Tournaments module in Back Office; the campaign is 5 weekly tournaments pre-scheduled with doubling pools. Promo page order during campaign: Double the Game first, everything else below.