Campaign Briefs
Six briefs for the CRM & Design teams — terms, copy, hooks and designer directions per campaign
Internal · LuckyBit
July 2026
July 2026
One brief = one campaign: the offer, where it lives, the copy, full T&C, and designer directions. Find your campaign below.
Production Tracker — the live to-do
30 assets across the 6 campaigns. Check off Copy / Design, upload files, set the status.
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BRIEF 01 · WEBSITE
Welcome Bonus
The first-deposit offer: hero, bonus page, registration flow — with the full published terms.
BRIEF 02 · EMAIL / SMS
FTD Cycle — 14 days
8 touches (days 1-2-3-5-7-10-13-15): aggressive first 3 days, then easing off. Every message written out, incl. the Day-10 boost.
BRIEF 03 · RETENTION
Cashback
Weekly, by VIP tier (3% → 15%), in cash, wager-free — the safety net.
BRIEF 04 · RETENTION
Rakeback
Daily, on every bet, win or lose (0.1% → 1.25%) — the always-on drip. Top-3 rate of 20 benchmarked casinos.
BRIEF 05 · WEBSITE
Reload Offers
The weekly rhythm: Monday Reload + Midweek Spins — real deadlines, published terms.
BRIEF 06 · PROMO PAGE
Tournaments
"Double the Game" launch campaign ($1k → $16k over 5 weeks) + the standing Weekend Race.
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The System — how the six fit together
| Stage | Job | Brief(s) |
|---|---|---|
| GRAB | One number stops the visitor: $10,000 | 01 · Welcome Bonus |
| CONVERT | 15 honest days to the first deposit — front-loaded, then easing off | 02 · FTD Cycle |
| BUILD THE HABIT | The week gets a shape: Monday boost, Wednesday spins, weekend race | 05 · Reloads · 06 · Tournaments |
| KEEP | Always earning — a floor under losses and a drip on every bet | 03 · Cashback · 04 · Rakeback |
Contact-pressure rule (traffic control)Max 1 promo email per player per day and 4 promo emails + 2 SMS per week, across ALL campaigns. When two collide, priority: FTD Cycle → Tournaments → Reloads. Transactional messages always allowed.
The brand rule every brief obeysReal deadlines, published terms, cash rewards, no fake urgency. Aggressive in rhythm, honest in content.
North-star metricsReg → FTD % (14d) · D30 retention · weekly active depositors. Every brief's KPIs ladder up to these three.